Strategic foundation
Kick-off, target audience clarification, positioning and a coherent page and content architecture.
← All offersSignature
Offer 01 · For freelancers and local businesses
Signature
Website
A distinctive digital presence with client and proposal management that clarifies your service and generates qualified inquiries.
THE FRAMEWORK
Clearly defined.
Professionally executed.
The Signature Website is not a tweaked ready-made template. Positioning, content, design and technical implementation are created as a cohesive whole. A protected backoffice brings new contacts, clients, inquiries and proposal processes together in a structured way. This turns the website into not only a high-quality presence but a reliable workspace — with clearly defined scope and a flat rate.
SCOPE OF SERVICES
What is covered
in this offer.
Custom design
Distinct visual concept, responsive layout and carefully crafted mobile experience.
Texts & image dramaturgy
Editorial structure, conversion-focused base texts and a concept for existing or new imagery.
Prepared for multiple languages
Navigation, content structure, metadata and layout are set up so that additional language versions can be added cleanly.
Technical implementation
Fast, secure website with contact process, data protection basics and a sound technical foundation.
Backoffice with client & proposal management
Incoming inquiries are recorded as cases and assigned to contacts or clients. Proposal drafts, processing status, internal notes and approvals remain traceable centrally instead of getting lost across individual mailboxes.
Synchronized translation of email communication
Incoming foreign-language emails are provided in German for internal processing. Outgoing replies are created from a controlled German version and translated into the client's language. Original, translation and approval status remain linked; a personal check is possible before sending.
Visibility
SEO basics, metadata, structured content and setup for search engines.
Marketing & reporting
Campaign links, privacy-friendly reach measurement and basic reporting are set up and documented clearly.
Handover & launch
Quality assurance, publication, onboarding and 30 days of technical launch support.
PROJECT ORGANIZATION
The structure at
a glance.
All work areas follow a single project management. This keeps decisions, dependencies and results transparent.
PHOTRASignature WebsiteProject management & quality
Strategy
- Goals
- Target audiences
- Positioning
Brand identity
- Design system
- Texts
- Imagery
Website
- Pages
- Inquiry
- Marketing
Backoffice
- Contacts & clients
- Proposals & status
- Email translation
- Review & approval
Launch
- Tests
- Publication
- Onboarding
INCLUDED
This is reliably
scheduled.
- Kick-off and concept workshop
- Custom screen design
- Up to seven content pages
- Responsive implementation
- Contact or inquiry form
- Protected backoffice with contact and client management
- Proposal management with drafts, status and approvals
- Synchronized translation of incoming and outgoing client emails
- SEO and performance basics
- Campaign links and basic reporting
- Legal texts technically integrated
- 30 days launch support
EXCLUSIONS
Transparent from
the start.
- New logo development
- Photo and video production
- Translations
- Ongoing hosting and maintenance
- Paid licenses and third-party services
Next step